It is important to us that our clothing is produced, carefully, ethically and using only natural fabrics. These materials are not only gentle on yours and bubba’s skin, but also on our earth.
Aiming for sustainable practices at each stage of business, Aunty Ellen cares about the complete life cycle of your garment including end of life – ensuring most if not the entire garment is biodegradable.
Linen, harvested from the flax plant is one of the strongest most durable natural fibres, strengthening and softening with wear and laundering. The flax plant consumes far less water than cotton and requires fewer chemicals and pesticides making it a great choice for the environmentally conscious. Almost all of the flax plant can be used, and with the demand for flax seeds and oils increasing in the health food industry, there is very little to no wastage of the plants.
The structure and weave of linen fibre allows for breathability wicking away moisture from your skin allowing better airflow. Helping you to keep cool and avoid embarrassing sweat patches!
Our linen is soured from The Fabric Store who partners with a family-owned Chinese supplier, whose operations including both their dye houses and mills are compliant with China REACH Regulations.
The human race has been wearing cotton since 5000BC and remains the most widely used natural fibre in the world today. Cotton fibres are super strong, approximately 30% stronger when wet and able to withstand loads of washes.
Unlike most synthetic fibres, cotton is breathable keeping your body dry, wicking moisture away from your skin and discouraging the growth of nasty bacteria and yeast. Cotton is also soft, hypoallergenic and comfortable to wear. It is also heat resistant able to withstand hot ironing.
There is a stereotype that merino wool is only for cold weather but we call FIBS. Thanks to merino’s unique thermal properties it is actually ideal for all seasons, YAY.
“Merino wool fibres have a natural crimp, which traps air and acts as a fantastic insulator, while its moisture-wicking properties draw sweat away from the skin, keeping you dry, (smelly free) and comfortable in summer.” Quote from supplier The Fabric Store.
Merino is super soft against the skin and hypoallergenic making it perfect for bubbas, mummas and daddas and everyone. It is also machine washable and quick drying.
When a wool fibre is disposed of properly, it will naturally decompose in soil over a number of years, slowly releasing valuable nutrients back into the earth - cool hey?!
Our merino is sourced from The Fabric Store who partner with a New Zealand company that is Bluesign System Partnered and provide a MAPP guarantee on their range. read more here
MAPP merino is produced in ‘free range’ farming systems that are animal and environmentally friendly and produce superb quality merino. A strict no mulesing policy is followed, and the well-being of the sheep is a high priority. Strict guidelines are followed throughout the entire manufacturing process to ensure environmental responsibility and the use of sustainable processes.
Organic cotton is produced and certified to organic agricultural standards grown without harmful nasty chemicals. Its production sustains the health of soils and people by using natural processes rather than artificial and toxic chemicals or GMOs (genetically modified organisms). When you choose organic cotton you are helping to save water, energy and carbon emissions whilst promoting safe work and better livelihoods for farmers.
Our organic cotton sourced from The Fabric Store is manufactured in India and certified by Fairtrade Labelling Organisations International (FLO). The fabric is printed using Global Organic Textile Standard (GOTS) approved inks and dyes.
Aunty Ellen uses a combination of organic cotton thread (GOT certified), recycled polyester thread and regular polyester thread. We aim to use only organic cotton thread however have encountered colour-matching hurdles – EEEK!
Where drawstring is needed Aunty Ellen uses only the best, organic cotton natural brown dyed (GOTS certified) ribbon.
At Aunty Ellen we think plastic sucks therefore our buttons are made from coconut shells, making them a great alternative to traditional buttons
Aunty Ellen sources labels from Sydney business, Gang Apparel Accessories. All labels including neck brand labels, size and content/care instructions are printed on 100% cotton - going against the grain of traditional nylon labels.
Aunty Ellen was fortunate to stumble across an angel of a supplier for state of the art biodegradable elastic. This insanely soft elastic, made from patented technology is one of the world's first commercially degradable elastane polymers (C2C Gold certified). This elastic contributes to a completely compostable garment at end of life which Aunty Ellen thinks is just fab.
With sustainability being at the core of who we are we’ve teamed up with likeminded suppliers including, No Issue Tissue and Better Packaging Co. The mailers made from corn are waterproof, tear resistant, compostable and re-usable - amazing! These bags will biodegrade in a home compost in just 6 months! They are also safe to be eaten by the little, pink wriggly guys.
Your order will be wrapped in acid free and FSC (Forest Stewardship council) certified tissue paper and sealed with a soy-based sticker all with cute Aunty Ellen little big cats graphics designed by local artist Metty. To wrap it up, we use biodegradble sticky tape and a nice little recycled cardboard thank you card.
As a part of the Eco Packaging Alliance, No Issue Tissue plant a tree for every order we make with them, contributing to global reforestation one tree at a time - cool hey?